WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This case study was originally published in the WFA DEI in Content Production guide (June…
This case study was originally published in the WFA DEI in Content Production guide (June…
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This case study was originally published in the WFA DEI in Content Production guide (June…
Confucius knew it, Linus knew it.; you know it. And yes, consumers know it as well. “Facta, non verba”,…
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
WFA member benchmark on centralising marketing assets and resources into a singular platform
WFA member benchmark exploring how members are structuring programmatic models
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
The sixth Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across ten platforms.
Overview of the Insight Forum held in Toronto, May 2024
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
